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Article Writing Keywords and Search Engines

If you are trying to create traffic to your website and you have more time than money, then article marketing is the way to go. Article marketing is when you write articles and submit them to article directories in exchange for the ultimate payoff - traffic.

There are numerous different ways that article marketing works. You can write articles that get picked up by publishers, or you can write articles that get listed by the search engines; either way, it is a surefire way to get exposure as a writer and to generate traffic to your website. When you submit your exclusive articles to article directories, publishers can pick them up and then reprint them on their own blogs, websites and in their newsletters. That means more links to your web page and that eventually translates into more web page traffic.

But before you begin writing your article, it would be a good idea to investigate what sorts of key phrases your target market is using to locate sites like your site. Once you determine the most effective key phrases, then you can write articles focused on those keywords and phrases. These keywords and phrases will lead the search engines to your articles and visitors will easily locate you.

The most proficient way of choosing your keywords is to pick words that do not have a lot of competition, but at the same time, get a suitable number of searches per day. By picking your key phrases efficiently it will increase your chances of landing in the top of the search engine rankings which will determine how many visitors you get.

As you write your article, use your selected keywords in the title and throughout the article, most especially at the top of the article. Keep the title simple, but make it unforgettable, because the title is what is going to stir up the interest of your readers. Your title should also contain powerful trigger words like “how to,” “discover,” “secrets,” etc. As you write, bear in mind to focus on the content of the article keeping it informative and short, around 500 words.

While you desire to write articles that are practical to your readers you should also be mindful that for you, the most important part of your article is the resource box. The resource box is a short bio of the author and it is usually found at the end of the article at the bottom of the page. It contains the name of the author, the author’s expertise, and a link to the author’s web page.

Do not make the frequent error of underestimating the power of your resource box, and whatever you do, don’t make the error of talking too much about you in your resource box. The resource box is intended to give your readers a compelling reason to click on your link. If you are offering your readers a free gift, the resource box is where you advertise it.

Now you are prepared for the final step, which is to create accounts at numerous article directories and submit your articles. Just remember, article marketing takes more time to create traffic to your site than the pay-per-click (PPC), but the upside of article marketing is it is a whole lot cheaper.
By : Eric Dunbar    Five stars rating
Submitted 2010-08-25 20:31:47

Author Resource

Eric Dunbar is the owner and editor of Golden Entrepreneur, where you will find online business tips, articles and great software tools to grow your online business. Eric Dunbar is also the author of THE FACE OF A DEMON, referred to by many as “The Recovering Addict’s Handbook”, and editor of X-JOURNAL Blog

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